New releases drive the hobby.

They grab your attention.
They push you to act.

In this episode, Brett breaks down the psychology behind new product cycles.

From chasing Shaquille O'Neal rookies to the nonstop hype around Topps Chrome, the playbook is the same. The volume is not.

FOMO.
Anchoring.
Narratives.

If you collect, you need to understand what is influencing your decisions.

Because the collectors who slow down and think build better collections over time.

Check out the awesome software that InfernoRed Technology can build for you.

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