January set a record. $445M in online sales across the hobby. Tory from dcsports87 felt it firsthand with $14M in sales in one month and no slowdown in sight.

This episode lives at the intersection of data, demand, and decision making. We break down what record volume looks like inside one of the largest eBay sellers in the world, why first public sales still shape collector behavior, and how a Tiger Woods party exclusive card became a $27,600 moment of cultural debate.

We also get into live selling at the Super Bowl, why starting a $40K card at $1 works when the audience is right, and what it means for collectors when platforms like eBay push live formats to the front of the app. This is a look at the hobby from The Staging Area before the action hits the field. 

A special thank you to dcsports87 for supporting this series. Check out dcsports87 for your eBay consignment needs and visit the dcsports87 eBay store to find great cards ending every night.

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