We are standing at a turning point in the hobby.

Before we rush into what comes next, this episode slows things down and looks back at the Panini era. Not to praise it. Not to tear it down. To understand it.

Panini did more than release products. It reshaped how collecting looks, feels, and moves. From Prizm changing modern card design, to product ladders, chase mechanics, and a release calendar that never stopped, this era trained collectors in ways many of us did not notice in real time.

This episode breaks down what actually happened during the Panini run. How the hobby expanded. How attention replaced intention. How rarity, desire, and visibility became tangled. And why understanding this era gives you more control as we head into the next one.

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