What makes a card worth chasing?

In this episode, Brett breaks down the purchase of one of the most important cards to enter his collection in years: the 2025 Topps Chrome WWE John Cena Superfractor 1/1. But this isn't a story about a big card. It's a story about the process behind the decision.

From negotiating against a $10,000 asking price to identifying what makes a card canonical, Brett explores the factors that create conviction in collecting. He discusses scarcity versus significance, the power of personal connection, the role of side collections, using collection equity with intention, and why the best long-term purchases often sit at the intersection of market understanding and lived experience.

If you've ever wondered how to separate impulse from conviction when a big card surfaces, this episode is for you.

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