A $16.5M headline sale grabs attention.

It sparks conversations.
It shifts emotion.
It makes you question what your cards mean now.

In this flagship episode, Brett breaks down a hard truth most collectors ignore.

The hobby is not one market.
It is many micro-markets operating at the same time.

Different financial tiers.
Different buyer pools.
Different motivations.

Using the recent PSA 10 Pikachu Illustrator sale as context, Brett explores how infrastructure, transparency, and intent-driven collecting are reshaping the environment. He explains why record prices distort perception, how narrative spreads across segments, and why you must identify the lane you’re actually in before reacting to a headline.

If you’ve ever looked at a big sale and thought, “What does this mean for me?”

This episode will help you answer that question with clarity and control.

Because the collectors who understand their market move with confidence.
The ones who don’t move with emotion.

Check out the awesome software that InfernoRed Technology can build for you.

Get your free copy of Collecting For Keeps: Finding Meaning In A Hobby Built On Hype

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