welcome back to another episode of stacking slabs your hobby content alternative i am brett here on the stacking slabs network big week here in the hobby in the sports card industry perhaps you are listening to this on your way to rosemont illinois or maybe you're nice and settled already i do appreciate you listening to stacking slabs the week of the national this is going to be a wild ride i am going to continue to try to keep up with content here on the stacking slabs network knowing that sometimes people are listening to content traveling perhaps listening during some downtime during the madness the one thing i can say to you is thank you for telling a damn friend i hope i get to see many of you out there it is going to be wild i'm fired up i can't believe we're already here and there is a very important topic that i wanna talk about and i wanna talk about the building and the reasons why we're putting on an event specifically for a pocket of the hobby during the national and that is wrestling card taker over for wrestling card collectors i wanted to do an episode i had some space i wanted to talk about it it's the national there's been a lot of hard work that has gone into that and i hope this turns into a piece of content that i can look back on a year from now to validate some of these thoughts these beliefs but let's just get into it we're in the middle of the biggest week in sports cards the forty sixth national sports collectors convention is taking place in rosemont illinois you're going to have collectors dealers manufacturers marketplaces grading companies auction houses content creators and industry leaders all jam packed into one place when you walk onto that show floor you will feel the size of the hobby rows and rows of tables you'll see cards from every sport every era every product every price range you see people moving in every direction you see more cards one in one afternoon than most of us will see the rest of the year the national shows you the entire sea on friday night july thirty first at six thirty pm until midnight we are going to shrink it adam gelman ryan bannister and i will be hosting wrestling card takeover at the embassy suites we would not be able to do it without a lot of passion from listeners a lot of support and a lot of partnerships so i'm gonna shout out mc sports cards sports cards junction card shop live peleza online card ladder mama breaks thz sports cards bcw supplies the wax culture and card vault by tom brady for all supporting this event that we are putting together this is an event for wrestling card collectors sanctioned by the national it grew out of book to last the wrestling card podcast that adam and ryan host on the stacking slabs network and for months the three of us has been have been working to create a room for wrestling card community during the biggest week in cards this is the first time we have really built an event like this adam has worked in the past to create a room for collectors at the event but this is going to be a little bit different there have been calls venue work sponsorship conversations the promotion the planning and more details than i knew existed when we started i'll say this if you're going to the event or if you just see adam and ryan make sure you pat them on the back and tell them great job because this would not have happened without them it's been a labor of love the ten brands that stepped up to the table have been incredible awesome group these brands are putting their names behind a community that spent years fighting for more room inside the hobby and i'm proud of this event and i'm recording this before this event even happened i'm proud of adam and ryan i'm grateful to every sponsor and every collector who plans to walk in that room this episode certainly isn't a victory lap it is about what the rep event represents and i've talked for years about shrinking the hobby seat and the idea is simple the hobby gets stronger when we make it narrower when you stop trying to collect everything you gain clarity when content speaks to a defined collector the collector feels understood it is part of the reason why i'm designing the stacking slabs network the way i am when people who share an interest find one another cards become the starting point for relationships and wrestling card takeover is that idea brought to life it is a case study in what happens when a niche stops waiting to be included and creates a place of its own this is a wrestling card story it is also a story about every collector who has felt small inside a massive hobby wrestling cards have existed for generations there are vintage cards from the fifties there are regional issues magazine cards hand cut cards japanese cards and sets that take years to study to understand you've got the nineteen eighty two wrestling all star release which became a foundation for the category it gave collectors standard cards of hogan andre ric flair dusty bruno sammartina and others who have shaped wrestling history the set was sold through mail a magazine wrestling news magazine the full thirty six card set series a sold for five bucks back in the past think about that past one of the most important sets for wrestling card collectors was not built around a retail launch a breaker network or a major marketing campaign collectors had to find an advertisement in a wrestling magazine send it away for a set and wait for it to arrive the category grew in the margins for years wrestling cards sat in a really awkward position some sports card collectors did not consider them sports cards because wrestling had planned outcomes it's a work brother some non sport collectors did not view them as part of their world either wrestling cards were trapped between labels collectors heard the comments they saw how little showcase space the cards received they watched major hobby conversations move from baseball to basketball to football while wrestling cards were treated as an aside wrestling cards were called the red headed stepchild of the hobby the label was the miss dismissive but it produced something very important the collectors who stayed had developed conviction they were not collecting wrestling cards because the category gave them status they were doing it because every market report told them to they were not doing it because every market report told them to they were they were doing it because the cards meant something to them they loved the performers they remembered the entrances they remember the matches they remember watching with a parent a sibling or a friend they understood that wrestling is built on character story conflict and memory a wrestling card can hold all of that when the broader hobby did not provide much coverage wrestling collectors built their own sources of information they learned checklists card history the debate about what is truly a rookie card they tracked down rare parallels they figured out which relics came from which events they learned who collected becky lynch randy orton roman reigns rey mysterio john cena the rock or stone cold they remembered where important cards lived they helped one another make deals this is what happens when a group has passion but lacks infrastructure the group creates the infrastructure the mainstream hobby saw a small category the collectors inside it saw a network that difference explains where wrestling cards are today the market has changed rapidly wrestling cards are no longer just a red headed stepchild or they sit out of view the panini era brought wrestling into products and designs that sports card collectors knew prism select immaculate flawless collectors who understood those product lines in football and basketball had a point of entry into wrestling topps returned with a license in twenty twenty five the same time monday night raw moved to netflix the product and the audience gained distribution in the same moment the numbers show the change from twenty twenty to the peak in twenty twenty two psa reported a one thousand and ninety two percent interest in or increase in combat submissions even after submissions came down from the peak psa grade twenty five thousand four hundred and thirty six combat cards in twenty twenty four that was a total that total was higher than any year before twenty twenty one in august twenty twenty five a graded nineteen eighty two wrestling all stars series a set sold through heritage auctions for one hundred and seventy thousand eight hundred dollars those numbers do not define the category they show the rest of the hobby started paying attention i saw that attention at fanatics fest wwe was not pushed to the edge of the building it was part of the event wwe talent were present the activation drew fans wrestling sat next to leagues and athletes that have long held the center of the hobby then i looked at dealer showcases almost every dealer had wrestling cards that was not the case a few years ago dealers respond to demand they use their cases to tell you what collectors ask to see and what they believe they can sell when wrestling cards begin showing up across the room that's a signal the categories move there is more product there is more data there is more content there is more more high end sales there are more collectors crossing over from other sports there are more brands trying to understand the audience wrestling cards have gone from fighting for acknowledgement to becoming one of the hottest segments in cards growth is not the end of the story growth creates a problem when a niche becomes hot attention can outrun understanding people enter because they see prices moving they chase cards without knowing the history they treat a community like a trade the conversation starts to center on what went up instead of why collectors cared before it went up that is why the work of the community matters more now the next stage of wrestling card growth cannot rest on product releases and sale prices it needs education it needs relationships it needs places where a new collector can learn the language of the category from people who've lived it it needs a room there is psychology behind this people have a need to belong psychologists roy baumeister and mark leary reviewed decades of research and argued that people have a drive to form and maintain stable relationships belonging isn't a bonus it shapes how we act what we value and where we choose to spend our time collecting can meet part of that need because an interest gives people the reason to connect the card starts the conversation the relationship gives the room meaning the deeper i get into collecting the more i believe meaning comes from connection not competition not quantity connection the national creates opportunity for connection but its size can work against it when you enter a room of thousands of people you do not know who shares your focus you can walk past a wrestling collector and never know it you can spend the day looking for the right cards and miss the right people this is one of the reasons focused events matter they remove the first layer of uncertainty when you walk into wrestling card takeover you know why everyone's there you do not need to explain why wrestling cards matter to you you do not need to defend the category you do not need to wonder whether the person across the table knows what a super factor is why event used materials matter and why a card from the panini era carries a different story than a card from the topps era there's a common language there's shared context this lowers social friction starting a conversation becomes easier you can ask someone what they collect they can tell you a name an arrow a promotion a set or a card that conversation can move past the surface that that matters for the collector who walks into the national with friends it matters more for the collector who arrives alone adam has used a line on book to last that sticks with me do not collect on an island an event like this gives collectors a way to get off the island it turns usernames into people it turns comments into conversations it turns a person you follow into someone who knows what you are trying to build it turns a transaction into the start of a relationship self determination theory gives us another way to understand the value the theory centers around three needs autonomy competence and readiness all three show up in focus collecting communities autonomy is the feeling that you've chosen your direction wrestling collectors develop that muscle because they often choose the category before the market validates it walking into a room built for wrestling cards reinforces that choice it tells the collector that their lane has value competence is the feeling that you are learning and gaining a command of something a room filled with collectors creates an exchange of knowledge that no sales chart can provide someone knows the history of a set someone knows the print run someone knows where the card came from someone knows which image was used and why it matters someone knows the story behind the relic someone has spent ten years studying a performer the room makes the knowledge available readiness is the feeling that you are connected to other people that is the heart of the event you can find people who understand why you spent months trying to locate one card they know why completing a rainbow matters they know why a card with the right photograph can mean more than a card with a higher price they know why you are willing to let a card go to the right collector in a broad room your collection can look obscure in the right room it becomes a contribution the shift changes the way a collector sees their place in the hobby every collector wants to feel seen that does not mean every collector wants attention it means we want the work behind our collection to be understood there's a difference you can post a rare wrestling card to a broad audience and receive a few likes you can show the same card to ten people who know the checklist the condition issues the product history and the search required to find it the second experience hits harder the number of people is smaller the level of recognition is higher that is what shrinking the seat does it increases the density of meaning when people recognize your work you become more likely to share what you know you bring cards out that you might have kept at home you tell the story behind an acquisition you introduce yourself to someone whose collection you have followed you offer information because you know the person receiving it will value it recognition creates contribution contribution creates trust trust creates movement cards start finding the collectors who care about them people remember wantless they make introductions they send a message when a card surfaces they help two collectors complete a deal months after the event ends that is why the value of wrestling card takeover will not be limited to what happens at the embassy suites on july thirty first the room creates future action a conversation on friday can become a trade on in september an introduction can become a podcast appearance a collector can meet a breaker they trust a brand can hear a problem it did not know the community had a creator can find their next story a new collector can find the person who helps them avoid an early mistake this is how a niche develops not through one viral post through repeated contact between people who care about the same thing there is a tension in the phrase shrinking the sea if we want the hobby to grow why would we make it smaller because the hobby is not one market it is a collection of micro markets the person collecting nineteen fifties baseball cards does not need the same information as the person collecting wnba rookies the peyton manning collector sees the show floor in a different way than a wrestling set builder the soccer collector the nascar collector the hockey collector and the college collector each have a language history and a set of questions treating them all as one audience makes the message weak more options do not always create more engagement they can create an action the whole hobby can become too large to process focus spaces give people an entry point they tell the collector where to begin they help the collector find people who can teach them they give the collector a sense of progress they make it easier to return niching down is not about gatekeeping it's about serving wrestling card takeover does not say wrestling collectors need to separate themselves from the rest of the hobby it says they deserve something designed with them in mind and that distinction is what matters a focused event can become a bridge into the larger hobby a a wwe fan who has never attended the national might show up because they there's wrestling event on the schedule the person can learn about grading marketplaces card protection vintage cards and the rest of the hobby after they enter a door that feels familiar the niche becomes the invitation the wider hobby receives the benefit this is how growth becomes durable you do not need to tell people to love cards you begin with what they already love for wrestling fans that might be roman reigns rhea ripley randy orton becky lynch john cena or a memory from a childhood that card gives that interest a physical form the community teaches them what to do next the focused event gives them a reason to stay the three of us came to this event with different roles adam has spent years studying wrestling cards writing about them building main event wrestling community and pushing the category forward he has put in the work when wrestling cards receive little attention he knows the products the history the collectors he has one of the most focused collections i've seen built around becky lynch and cards that meet his standards adam brings knowledge and conviction ryan brings another perspective he has worked in cards for more than three decades he's an owner at rbi cruise seven he understands the collector the shop owner the seller the person trying to make a deal he has built the best randy orton collection in the world ryan knows what happens when a community receives support from a business that listens to it he brings relationship and execution my role has been built through stacking slabs i believe collector first media can give groups a voice i believe a podcast can create trust before people enter the same room i believe the best content does not talk at collectors it talks with them i also believe that the hobby gets stronger when collectors can find their people this is why book to last belongs on the stacking slabs network adam and ryan did not need a general sports card show with wrestling segment once every few months wrestling collectors needed a show that returned every week they needed room for market conversations product history collector debates education and the personalities that shaped the category the podcast gave a community a voice wrestling card takeover gives that voice a physical home the event is not separate from the media it's the next step people heard adam and ryan talk each week they learned how the two of them think they've heard the disagreements they've heard the knowledge they heard they the care now those listeners have a place to gather media created familiarity the event can turn familiarity into relationships this is the path i want the stacking slabs network to keep building content should do more than fill a feed it should help people find one another it should produce conversations that continue after the episode ends it should create rooms that did not exist before i do not want to speak for every reason adam and ryan attached their names to this event i know what i've seen during their work they care about getting this right they care about the experience the collector will have when they walk through that door they want the wrestling card community to leave the national stronger than it entered and so do i securing ten sponsors for the first year of the event says something about the category it says brands see a group worth worth serving the sponsor list has also shown that support can come from across the hobby card shops breakers marketplaces data platforms supplies companies there are businesses with different models and different customer bases they share one belief the wrestling card collector deserves investment that does not mean putting a logo on a screen and calling it a community support the standard has to be higher support means helping create and experience collector's value it means listening once the room is full it means learning how the category believes instead of assuming it works like every other market it means understanding that wrestling collectors have their own history habits and standards the brands that learn from the room will leave with more exposure they will leave with context the context matters because wrestling cards are entering a new stage the market has more attention the community needs partners who can support growth without stripping away from what has made the category matter the collectors built the culture the brands entering it need to respect that order the next chapter will test the category wrestling cards have attention the question is whether the community industry do with it the weak version of growth is more product higher prices people rushing towards the same cards that can produce activity it does not guarantee that people will stay the strong version of growth begins with wrestling fans it gives those fans a path to collecting it teaches them the history of cards it helps them understand the choices in front of them it connects them with collectors who could answer questions without making them feel behind it gives them room to develop taste instead of telling them what to chase the next that is the next opportunity wwe has an audience that extends across generations a fan might remember bruno sammartino hogan the rock cena or roman reigns another fan might care about the wrestler who debuted last month cards can connect each person to part of wrestling that already means something to them the industry does not need to force connection it needs to make the first steps clear that requires media that teaches it requires products with stories collectors can understand it requires dealers who know the category it requires marketplaces with enough data and inventory to help people take part it requires events where fans become collectors and collectors become part of the community wrestling card takeover cannot carry the work by itself it can prove the model build for the collector give the niche a place let the people inside the niche create energy listen to what happens in the room then build the next thing from what you learn if wrestling cards follow the path the category will become one of the more hot segments it will become a place where people stay i think attendance matters at this event i want the room full i want to look around and see more wrestling card collect collectors together than i've ever seen the head count will not tell the full story i will measure the event by what starts inside the room how many people meet someone they knew only through social media how many collectors learn about a card they've never seen how many want lists get shared how many collectors find a new relationship those are signs the sea will get got smaller the event works if the next wrestling the event works if the next wrestling card someone needs becomes easier to find because the relationship is formed on friday it works if a collector who felt alone finds a group it works if a person who came for the deal leaves with people they want to see again it works if the sponsors gain enough understanding to serve the category with more care it works if another niche looks at the event and decides to build a room around this and i know i've talked wrestling cards the whole time but this applies to every niche category in the hobby there is a future at a show like the national where this is happening in several different categories the best outcome is not one night that people remember it's a network that keeps moving after the room closes you do not need to collect wrestling cards to see yourself in the story every collector has to a seed to shrink you might it might be one player it might be a team it might be an era it might be a group of collectors who care about the same questions you do the next step is naming the lane or the first step is naming the lane the next step is finding the right people if the room exists enter it if it does not exist help create it that can begin with a table at a show it can begin with a dinner after the show closes it can begin with a group chat a podcast a trade night a monthly call whatever it is the format matters less than than the intention give people a reason to gather make their focus clear treat their knowledge as an asset give them a way to contribute then keep showing up the hobby does not need every collector to become a content creator or an event organizer it needs more collectors willing to become contributors introduce people remember who what someone collects send a message when a card surface share history you know wrestling cards did not reach this point because the broader hobby decided to make them hot they reached it because collectors cared before attention arrived they built collections knowledge relationships culture now the market can see what was there on friday night we get to put the culture in one room wrestling card takeover takes place friday july thirty first six thirty to midnight at nbc suites in rosemont illinois it is a national sanctioned event built for wrestling card collectors adam gellman ryan bannister and i have put our damn names on it because we believe the community deserves a night of its own during the biggest week in cars mc sports cards sports cards junction card shop live bless online car ladder mama breaks thz sports cards bcw supplies the waxed culture call card vault by tom brady stepped forward to help make it happen i wanna thank every one of them i also wanna thank collectors the sponsors can support the room the collectors give the room meaning the national will show us how large the hobby can become wrestling card takeover will show us why its future depends on focus the hobby gets stronger when we make it narrower when you shrink the sea you gain clarity you find the right cards you find the right conversations you find the right people and once you find your people the hobby stops feeling like a crowd you are walking through it starts feeling like a place where you belong excited to see you all at the national if you love wrestling cards or a wrestling card's curious we'd love to see you at wrestling card takeover happy national week take care we'll talk to you soon