What does building Xbox, NASCAR, The Athletic, Mantle, and ONIT Athlete have in common?

Community.

This week on Passion to Profession, brought to you by eBay, Brett sits down with ONIT Athlete CEO Evan Parker to unpack one of the most unique career paths in the hobby.

Evan shares lessons from building brands inside sports, media, and startups before explaining why college collectibles represent one of the biggest opportunities in the industry.

They discuss:

• Why content shapes the future of collecting

• Lessons from NASCAR that apply to today's hobby

• Building Mantle from zero

• Why collectors need more than hype

• How ONIT is creating cards for athletes traditional manufacturers overlook

• Why brand takes years to build and moments to lose

If you're interested in where the hobby is headed and what it takes to build a business that lasts, this conversation is for you.

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