Passion to Profession: Inside PSA’s Athlete Strategy with Ryan Greene
Athletes have never been more visible in the hobby.
From Tom Brady and CardVault to Fanatics Fest, athlete-led content, and players publicly sharing their collections, sports cards have become part of the conversation in a way we haven't seen before.
Ryan Greene sits at the center of it.
As Director of Athlete + Artist Partnerships at PSA, Ryan works directly with athletes who collect, grade cards, participate in signings, and build collections of their own.
In this conversation, we discuss:
- Why PSA created a role dedicated to athletes and artists
- How professional athletes are entering the hobby
- The types of cards athletes collect
- Why authenticity matters more than sponsorships
- The impact Fanatics is having on athlete participation
- Stories from working with Mike Trout and other athletes behind the scenes
- Where athlete involvement in the hobby is headed next
If you've noticed athletes becoming a bigger part of collecting culture, this episode offers a look behind the curtain at what's driving it.
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