A collector walks into a card shop for the first time. What happens there determines whether they want to return.

I talk with John Amendola, founder and CEO of Mintink, about how he thinks through that visit. We get into greeting people without pressuring them, making room for kids and parents, training staff as Mintink grows, and listening when someone has a bad experience.

John says the first sale is easy. The harder question is whether collectors feel enough connection to come back and tell someone else about the shop. This conversation is about the decisions behind that feeling.

Hobby Jobs is sponsored by BCW Supplies. For over 45 years, BCW has helped retailers and wholesale partners stay stocked with the storage and display accessories collectors trust—backed by dependable fulfillment and consistency to keep shelves stocked and margins strong. Learn more at bcwsupplies.com/wholesale.

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