Passion gets you into sports cards. It does not build a product people trust.

Brett sits down with Card Ladder co-founder Chris McGill at The National to discuss the work behind one of the hobby’s most used tools.

Chris explains why seeing collectors rely on Card Ladder creates pressure, why customer service takes up much of the team’s time, and why standards matter when money is involved.

They also discuss the start of Card Ladder, the value of bringing experience from outside the hobby, and what people should consider before pursuing a career in sports cards.

Loving cards can open the door.

Staying requires skills, service, and a problem worth solving.

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