Prizm went from an unknown product in 2012 to the defining set of an entire era.

In this episode, Brett breaks down the data, psychology, and collector behavior that fueled Prizm’s rise from underdog to hobby standard. Using insights from Card Ladder, collector conversations, and his own experiences, Brett explores how consistency, accessibility, and collector emotion built one of the most powerful brands in modern collecting.

He also looks ahead to what happens next as Fanatics takes over, and why the legacy of Prizm will continue to live on long after the licenses change.

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