In this episode of Built for the Hobby, Brett sits down with Scott Lock, CEO and Co-Founder of InfernoRed Technology, to talk about how technology can make collecting more personal, not less.

They discuss why automation doesn’t have to feel cold, how platforms like eBay Live and dcsports87 are using tech to build real relationships, and why human-centered design should guide every decision hobby businesses make.

Scott shares stories from inside InfernoRed’s work with hobby brands, lessons on balancing authenticity and automation, and how simple features—like messaging in an app—can build trust.

If you care about where tech fits in the future of collecting, this is a conversation you’ll want to hear.

Check out the awesome software that InfernoRed Technology can build for you.

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