The tools required to build a product have become available to everyone.

That does not mean every product needs to exist.

Scott Lock, CEO of InfernoRed Technology, joins Brett to discuss the growth of hobby tech and what separates an idea from something collectors will use.

They also preview Enter the Inferno, a pitch event created by Sports Cards Live and InfernoRed Technology for The National. Hobby founders will present their ideas to Scott, Ed Snyder, Jeremy Lee, and Dr. James Beckett on the main stage.

The conversation covers collector engagement, founder conviction, product demand, AI, and why the next hobby platform should offer more than another way to check comps.

Enter the Inferno takes place Saturday at 3 p.m. on the main stage at The National.

Check out the awesome software that InfernoRed Technology can build for you.

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