Building in Public: How to Scale a Dealer Business Online and In-Person with Max (@Cardsmax)
What does it look like to go all in on cards and make it work?
In this conversation, Brett sits down with Max (@Cardsmax), a full-time dealer who has built his business in the open. He shares how he went from ripping packs as a kid to running a national buying and selling operation driven by shows, eBay, and content.
Max breaks down the reality of life as a dealer. The travel. The shipping pressure. The constant decisions around where to deploy capital. He explains why understanding your buyer matters more than chasing the next card.
They also get into content. Why documenting your process works. Why polished content often falls flat. And how transparency builds trust in a space that lacks it.
You’ll hear how Max thinks about:
- Buying with intent and knowing your exit before you enter
- The balance between liquidity and scarcity
- Why storytelling and positioning move cards
- The difference between dealer shows and collector shows
- How content compounds into relationships and revenue
This is a conversation about operating in the hobby at a high level. Not theory. Real decisions. Real risk. Real reps.
If you’ve ever thought about turning cards into more than a hobby, this one will challenge how you think.
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