In this episode, Brett shares ten lessons that shaped his perspective on collecting this past month. From emotional connection and nostalgia to the psychology of chasing, filtering noise in a booming market, and why integrity still matters most, this one covers it all.

Brett reflects on how personal meaning drives collecting decisions, why dopamine hits from the chase can be both thrilling and dangerous, and how adopting a CEO mindset helps collectors build with intention. He also digs into design, aesthetics, and the power of trust in a growing, often chaotic hobby.

Whether you're building your PC, creating content, or trying to stay grounded amid hype, this episode offers clarity for every collector.

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